KALDÁ is the water brand of Arctic Freshwater.
An Icelandic-based freshwater infrastructure and logistics company, producing KALDÁ at its own Pure Water facility in Iceland.
Where the water filters through ancient volcanic rock and runs cold all year.
Freshwater infrastructure, coordinated end to end.
Arctic Freshwater coordinates water supply, maritime and container logistics, capital, technology, and deployment partners to move freshwater at scale.
KALDÁ is the branded retail expression of that network.
Pure Water, in Hafnarfjörður.
KALDÁ is produced at Arctic Freshwater's own Pure Water facility in Iceland, from the source through to the finished pack.
We do not buy our water from anyone.
The source has a name.
Kaldárbotnar, above Hafnarfjörður, Iceland. The water filters through ancient volcanic rock and runs cold all year.
We do not blend, source, or finish anywhere else. The company, the facility, and the spring share one address.
Where the water filters through ancient volcanic rock and runs cold all year.
Genuinely Icelandic, in every format.
Genuinely Icelandic
Drawn from the cold-river spring, filled at our own facility.
One water, every format
Cans, PET, glass, and bag-in-box for every channel and occasion.
PureFlow, a coordination layer for freshwater.
Behind the brand, Arctic Freshwater is building PureFlow: matching available supply to demand, and organising the shipping, filling, and partner capacity needed to move it.
It is early, and it is practical. For partners, the value today is simple: one counterparty for water, packaging, and logistics, with the capacity to grow volume as your market grows.
"Water is not short of sources. It is short of coordination."
"KALDÁ is the part of that work you can hold in your hand."
Brad Loiselle, Founder and CEO of Arctic Freshwater. A social entrepreneur, education innovator and water builder, he has spent three decades building companies across consumer products, education technology, workforce development and sustainable water.
He founded Arctic Freshwater and the Pure Flow Initiative to move Iceland's renewable water through a decentralised, on-demand network, and founded Skills Council of Canada, a national leader in public-private workforce training with programs extending into India and Africa.
He is a recipient of the King Charles III Coronation Medal, author of Keep Moving 4Ward, and a global speaker featured in Forbes and Entrepreneur.
Kate O'Neil
Kate leads the relationship and training practice at Arctic Freshwater, focused on the human side of an operating network: how people meet, decide, train, deliver, and hold each other accountable to the outcomes partners actually asked for.
She leads stakeholder and partner relationships, training delivery coordination with education and safety partners, community employment pathways for depot operators, hub technicians and logistics leads, and the measurement that closes the loop between what partners set out to achieve and what the network delivers.
Iceland is not a story we borrowed.
Where the water filters through ancient volcanic rock and runs cold all year. The company, the facility, and the water share one address.
Operational readiness by market, ahead of volume.
Canada
Arctic Freshwater Inc.
390 March Road, Suite 100
Ottawa, ON Canada K2K 0G7
Iceland
Pure Water ehf
Borgahella 33
221 Hafnarfjörður, Iceland
Work with us.